Estratégia de produção: influências na gestão da estrutura e das relações de cadeia de suprimentos - caso no setor de linha branca

Abstract

This research aims to understand how white goods company s production strategy affects structural and relacional aspects of supply chain management, in specially those relatives of first tier suppliers. A reason for this research is the importance of understanding the dynamic of companies supply chain, constantly requested to serve all kinds of different markets. It couldn t be found a referential model to analyze this research, so a hypothesis is used: production strategy decisions influences the structure and relationship of supply chain management by execution of business process with suppliers. So, based on some aspects of production strategy and supply chain management literature, this research seeks to determine some elements capable of management tools to find out if that hypothesis is correct.The managemently elements are taken because they promote the integration of business process, bonding focal company and suppliers. This research is characterized by explorative and qualitative search and the way to get information is done through interviews with purchase and products development managers of focal company and production managers of suppliers companies. The main contribution of this research is to find out that production strategy s focal company influences the structure and relationship of supply chain management. This occur by conformation of managemently elements that allow cooperation of first tier suppliers, due to those stand the execution of business process of focal company.