Mulheres viajantes a sororidade no turismo impulsionada pelas redes sociais

Abstract

The research is based on the assumption that information and communication technology (ICT) provided a relational network of unity among women travelers, inspiring and motivating them to move. Therefore, the objective of this research will be to investigate before the ICT platforms the effects provided by traveling users, mainly related to the motivation that lead them to travel, their experiences resulting from travel, as well as their sharing via digital network media. As specific objectives we seek to a) Interview women travelers to understand what effects these shared experiences provide on digital media platforms; b) Describe and list the contents found; c) Identify the profile of women, as well as their main motivations for travel. The procedures resulting from the execution took place through qualitative and quantitative research using virtual ethnography. The researched sample was composed of sixty-six users with a traveling profile, three of them with semistructured interviews conducted virtually, and also, analysis of four groups of sociability in digital networks. In this study, the absence of platforms or official information produced by the Ministry of Tourism was identified. There is a lack of appropriations by public bodies, in general, to articulate better information on the topic. When verifying the answers and the semi-structured interviews, it was analyzed how much greater the complexity of each personal experience because it managed to show a small part of the situation experienced by each one of them.