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Consenso estratégico nas operações: percepções gerenciais sobre as prioridades competitivas
(Universidade Federal de São Carlos, 2005-12-15) Zanon, Celeste José; Alves Filho, Alceu Gomes; https://lattes.cnpq.br/7885557554922569; https://lattes.cnpq.br/9117512651101224
This research concentrates in the analysis of the strategic consensus in operations, having as starting point the perceptions of the competitive priorities of managers, middle managers and technical managers. These professionals work in marketing, sales, product development and manufacturing areas. The word consensus is defined as the similar understanding of these managers regarding the importance and the performance of the strategic priorities. The case study method was adopted due to the necessity of examining the operations strategy in the intra-plant basis, through the perceptions in different functional areas of one same company. It aimed to understand the deficiencies of such strategy through a meticulous investigation in one of the establishments of a corporation that is world widely known in the writing, painting and cosmetics businesses. The use of the Importance-Performance matrix of Slack (1993) as an analytical instrument, and the development of a methodology that will interrelate the perceptions with the functions and the hierarchical levels, allowed this work to contribute to the business unity researched through the divergences noticed in the priorities order, through the inconsistent perceptions on the disaggregated priorities, through the relative dispersions of the perceptions between functions and levels; ultimately, through the understanding of how the operations strategy is interpreted in the company. The practical relevance is presented by the inferences that considerably influence the perception of the competitive priorities, and which can improve the practice in other companies, making them aware of the importance of the strategic consensus in the operations: the organizational protection that contributes to determine the interaction/intermediation ratio; the accessibility of information, especially those relating to competitors, the non-communicating of objectives, the inability to operationalize the strategy through the disaggregated priorities management and the products manufacturing policies make-to-stock, make-to-order, assembled-to-order, etc. Ultimately, besides the utilized methodology and the assessment of the consensus extended to middle management and to technical management, the research also contributes to the knowledge of the operations strategy area, proposing the systematization of the integration of activities that will promote consensus in managing the competitive priorities, since that is a challenge to the whole hierarchy of strategies, being of main importance to attain a sustainable success in its implementation. The following steps are suggested: the contextualization of a reality, the exploration of perceptions of such reality; the suppositions that orientates investigations; the search for reliable information; the birth of new perceptions; the discussion of the trade-offs; the negotiating of an explicit collective consensus, and the checking of this consensus among the social actors.
Entre competências e competências: limites e possibilidades na configuração das organizações
(Universidade Federal de São Carlos, 2005-12-15) Zanarotti, Vanessa Regina Cenedezi; Donadone, Julio César; https://lattes.cnpq.br/7643906508178259; https://lattes.cnpq.br/2862944241973678
This work analyses the emergence of Competence concept and its implications for workers management on organizations, included considering the existent discussion about the necessity of substituting the Qualification concept for the Competence one, on attempt of making a better aprehension about the complexes aspects inherent to contemporary set. For that, were realized a bibliographyc research related to the theme and a field research. Through configuration of a more dynamic set around organizations, resulting mainly of the tecnology advance process, with effect in the society evolution, emerge adaptation needs that demand reestructuration actions of administrative and productive ambit, which one influence, over all, on humans resources management. From observation of high workers rotation number that ocurred in the Volkswagen motors plant on, located in São Carlos city, interwiews were realized with the target of identifying the criterions that govern the personnel management politics practiced on this organization, the factors that contribute to the construction of carreer expectancy and analysing the professional skyline evolution demanded as a response to observed workers rotation. Several aspects inherent to Competence logic were implicitament identified on studied organizational surrounding, which ones influence on the politcs of personnel management, on construction and frustration related to carreer expectance and on aspects that compose the professional skylines demanded. Besides, it is evident that the Competence approach is actually in vigour, and too that transition through enterprise pass since its implantation, culminating on bigger stabilization of its strucutre, represents a fundamental element on expectations and oportunities generated in such surrounding.