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listelement.badge.dso-typeItem, O discurso eleitoral da Folha de S.Paulo e O Estado de S.Paulo na campanha eleitoral de 2010(Universidade Federal de São Carlos, 2012-08-22) Orlandini, Romulo Augusto; Azevedo, Fernando Antonio Farias de; https://lattes.cnpq.br/6291864794986993; https://lattes.cnpq.br/0134197554076226The objective of this thesis was to discuss the election of 2010 under the bias of print journalism. The analysis was made by the editorial in the Folha de S.Paulo and O Estado de S.Paulo. We had as hypothesis that newspapers represent concepts and ideas of the reading public medium that would influence the editorial published in the coverage of the three major presidential candidates. Then, we compare the final result of the election with the different approaches of the editorials in relation to candidates in order to know whether an editorial could influence the election or not. The theory was founded on the philosophy of language, concept and method created by Mikhail Bakhtin and based on ideological correctness of the text and context, relating the socio-historical moment. The theory was founded on the philosophy of language, concept and method created by Mikhail Bakhtin and based on the correlation of the text and ideological context, relating the socio-historical moment. The qualitative results showed that O Estado de S.Paulo quoted 14.02% of 442 collected texts cited presidential candidates, while the Folha de S.Paulo quoted presidential candidates in 22.8% of 285 texts - with the name appearing Rousseff on average 59 times, Jose Serra quoted 37.5 and Marina Silva quote 10.5. The qualitative result proved the trajectory of incandescent Election: Nine themes were prevalent in newspaper articles and revealed a complex scenario of the race to the presidency. We observed that the effect of former President Luiz Inacio Lula da Silva and political scandals have earned high relief - generating protests from editorial writers - highlighting the role of the press watchdog - to the point of the O Estado de S.Paulo first take position in an election. In the other one was related issues directly with the electoral rules, the relationship with government plans while the other (FARC, Abortion/religion and Privatization) resumed discourses that traditionally appear at critical moments in which it is called when it is necessary to trigger the review publiclistelement.badge.dso-typeItem, Melhoria dos processos de manutenção em prédios públicos(Universidade Federal de São Carlos, 2012-08-22) Carlino, Alex Elias; Serra, Sheyla Mara Baptista; https://lattes.cnpq.br/8528385567782505; https://lattes.cnpq.br/9663590426279761To avoid the maintenance, in other words, to look for forms of avoiding the flaws and not of correcting them. This concept summarizes the current scenery of the function maintenance. It is known that the maintenance activities generate great earnings to the productive processes. Being like this, the maintenance contributes in an essential way to the conservation, valorization, increase of the productivity, in addition the lack of the same can generate great economical problems, social and environmental. Regarding the property maintenance, it is verified that this is still on this side of the ideal. The objective of this work is now it of evaluating the processes used in public entities for accomplishment of the activities of property maintenance. For this end, studies of the bibliography were accomplished related to the maintenance in addition case studies in three entities of the indirect public administration, located in the city of São Carlos/SP. The results obtained through the observations, ally to the bibliographical references contributed to map the processes now developed by the studied entities, in addition to identify the "bottlenecks", in other words, limitations of the efficiency capacity inside of the necessary processes for accomplishment of the services of property maintenance. Finally, some points for improvement of the installment of the services of property maintenance were proposed.