Plataformas de TV online: um estudo de caso do Globoplay

Abstract

In the era of streaming services, the television concept has been revisited with every new screen device that appears on the market, with an internet connection. Online TV promotes the advancement of television distribution services and differentiates itself from social platforms, like Google, Facebook, Instagram, and LinkedIn, and content platforms, as Netflix and Amazon Prime, among others, by the variety of services that are offered and its closed infrastructure for viewing the audiovisual content collection, selected by algorithms curation. We intend to analyze the notion of Online TV, as a structure that meets the demands of broadcast television, seeking to observe the lines of continuity and ruptures between the Globoplay catalog and the TV grid, seeking to identify the particularities of the services offered by the “native television” platform.