OcupaMax: projeto de consultoria em ocupação de lazer e hotelaria

Abstract

This course completion work aims to develop a consultancy that analyzes and presents effective strategies to optimize and scale the occupation of idle spaces in commercial hotels and leisure spaces, with a focus on the development of a company specialized in the segment, called OcupaMax. The research covers theoretical aspects related to entrepreneurship, hotel management, occupancy strategies and commercial strategies in establishments in Sorocaba and the region. Furthermore, it recognizes the crucial role that specialized companies managed by tourism experts play in maximizing operational and financial efficiency in spaces that are susceptible to idleness on weekdays and off-season, thus suggesting a business plan to increase occupancy potential of said establishments.