Estrutura e gestão dos canais de distribuição na indústria de alimentos para cães e gatos (petfood)

Abstract

The pet, especially dogs and cats, possess a growing participation in home living and in the human and social coexistence, linking intensely with their owners and providing moments of pleasure and happiness. The market of consumption of goods and services, for maintenance of the lifestyle of these pets, especially its feeding, has been growing globally in great scale, especially in Brazil. The accelerated growth of the Petfood market, the changes in the purchase behavior and consumption and the form as the products are marketed by the distribution channels, specialized, grocery and discount stores, present a great administration challenge for the industries. In function of this, this work was accomplished with the main objective to study and comprehend which are the main functions of the structures of distribution of Petfood used by the manufacturers to reach the final consumer. It is also aimed at to know as the main manufacturers manage their distribution channels and which strategy they use.