Digital influencers: um estudo sociológico sobre o empreendedorismo digital e a cultura da recomendação
Souza, Veronica Laveli de
MetadataShow full item record
This dissertation analyzes the digital influencers that make use of the Instagram platform in the scenario of online sociability enhancement, and the consolidation of the oligopoly business model of the Silicon Valley companies that currently concentrate the use of the Internet in its majority. In spite of the rhetoric of providing services or facilitating the sharing of experiences, these companies base their business model on the maintenance of advertising platforms where the users act as a "co-producer" and "partner" although- often – they are exploited in their creative capacity. The objective of this research is to study how Instagram users negotiate the boundaries between the public and the private, which would elevate them to the position / condition of digital influencers by their ability to influence their followers in the consumption of products, brands and services. As specific objectives, we seek to understand how the identity of digital influencers is constructed by analyzing critically the income, class, and ethnic-racial origin that are behind this construction. Finally, we investigate whether digital influencers can be understood as entrepreneurs by seeking to constitute a kind of "me-company" in a period of high unemployment rates and a decrease in labor rights which gain favor among entrepreneurs.
Showing items related by title, author, creator and subject.
LARI, José Otávio Pinheiro; http://lattes.cnpq.br/9056961795917169 (Universidade Federal de São Carlos, UFSCar, Programa de Pós-graduação em Educação (Campus SOROCABA), Câmpus Sorocaba, 14/02/2019)The objective of this work is to map the process of consolidation of digital technology into a cultural phenomenon. Using the Actor-Network Theory, the text seeks to understand the path traveled by humanity to the digital ...
Tauil, Júlio César Silveira; http://lattes.cnpq.br/3487714035126395 (Universidade Federal de São Carlos, UFSCar, Programa de Pós-graduação em Ciência da Informação, Câmpus São Carlos, 03/08/2018)The storage of digital objects in Cloud Services has increasingly been adopted to contain technological obsolescence and preserve digital information. However, more traditional Cloud Services do not yet have a framework ...
CREDItoR: uma abordagem semiautomática para curadoria em repositórios educacionais digitais com foco em recursos educacionais abertos Santos, Marcelo dos; http://lattes.cnpq.br/9074400008176048 (Universidade Federal de São Carlos, UFSCar, Programa de Pós-graduação em Ciência da Computação, Câmpus São Carlos, 22/02/2019)The Universal Declaration of Human Rights ensures that every person has the right to access to education. In this direction, the democratization of access to information and open education, are constituted as mechanisms ...