Entre cercas, barracos e manchetes: uma análise sobre o problema agrário na agenda da mídia do sudoeste do Paraná.
Resumen
On this research we have analyzed the agrarian problem of press in the southwest of Paraná,
in 2003. To give support to the research, we used two daily newspapers from Paraná: Jornal
de Beltrão, from Francisco Beltrão and Diário do Povo, from Pato Branco, and two weekly
newspapers, O Palmense and Correio Regional, both from Palmas. The theoretical empirical
model adopted is the agenda setting, a hypotheses that holds that media participates in the
construction and definition of people s choices. We have focused on this method the agenda
of the media, aiming at noticing, though it, the elaboration of the micro social agrarian
agenda. The procedures include, besides library research, the quantitative content analysis of
these newspapers, and some interviews with editors and leaders in the area. The research
presents some relevant topics as well. The agrarian theme involves, above all, the historical
perception of the importance of the land and of the rural sector in the political-economical
tradition of the country, as well as the fact that it is a permanent social problem. Considering a
political perspective, the year of 2003 marks the beginning of a new government, with
President Lula, whose proposals indicated sensitive changes in the policies for the land sector.
Finally, in the academic-empirical dimension, we found that there is not enough study on
agenda setting in this region, specially those related to the agrarian theme, even though this is
a geographic area marked by historical land conflicts. In general, we have observed that the
local newspapers are legitimating and act in mutual level, producing and exaggerating
versions that are set by interest groups, which quite often reverberate in the press. Through the
analysis of the graphs and of specific books, we noticed that the history of agents and media
professionals; the class appeals that mobilize the actors and the level of dependence in the
relations of native press with official government influence the local agenda. We have also
identified that this determination occurs substantially through the editorial process, be it under
the connivance of political power, or through the prerogative of the financial power. We have
also noticed the relations between the mobility of the actors and the visibility of the agrarian
theme in the micro regional press, through fields like tradition, family, status and publicity.