Em pauta, as eleições: análise da cobertura eleitoral da FSP e OESP nas eleições de 2002 em São Paulo
Resumen
The present dissertation made a study of case about media s covering over the
paulista s government elections of 2002. Therefore, we made use of the newspapers Folha de
S. Paulo and O Estado de S. Paulo in two specific dimensions of bibliographical analysis: 1)
the impact of medias on political representation and electoral debate; and 2) the centrality of
mass media in the contemporary democratic societies. The central analytical presuppositions
used here in order to understand the degree of neutrality, the independence of those medias
and its covering strategies, were the conceptions of frame and agenda-setting function, which
admit the unintentional power of the mass communication agents in their work of presentation
and qualification of subjects that people will transform as public debate s object for a certain
period of time. After the analysis of the data collected during the four months that had
preceded the elections, it was observed that those pointed out that both periodicals: a) carry
different standards of communicating the news; b) display all competitive candidates equally;
c) develop an electoral thematic universe which transpass the dispute limits; d) give limits
range of news and tend not to interpret those when the subject is approached.