Concepção de um sistema de inteligência competitiva para uma organização do setor de insumos e bens de produção do complexo agroindustrial

Abstract

The competitive and globalized status in which are the main sectors of economy, justify the importance of a system of competitive intelligence. In essence, it aims to contribute for the organization at least in two aspects: the decision-making and the strategy elaboration. The importance of a competitive intelligence system is more evident in economic sectors that look for more efficiency, as, for example, those linked to the agribusiness, which participation in the Brazilian GPD (Gross Domestic Product) reaches at one third of this macroeconomic index. Thereby, the execution of this research work was proposed and its objective was the conception of a system of competitive intelligence for an organization of the sector of raw materials and production goods from the agribusiness complex. Aiming this objective, the research was developed in two bases. The first one was the bibliographical revision, about the competitive intelligence. In this revision was studied several models of competitive intelligence, their components and some forms of implantation. The second base of the research was the research-action method that had guided the conception of the adapted system for the organization studied. With the confirmation of the suggested hypothesis, and by reaching the aimed result, it was successfully conceived a adapted system of competitive intelligence for an organization of the sector of raw materials and production goods from the agribusiness complex. The conceived system had gathered some hybrid elements from several authors. This had allowed the definition of structural elements and also the establishment of foundations and implementation steps of the system.