Concepção de um sistema de inteligência competitiva para uma organização do setor de insumos e bens de produção do complexo agroindustrial.
Abstract
The competitive and globalized status in which are the main sectors of economy, justify
the importance of a system of competitive intelligence. In essence, it aims to contribute
for the organization at least in two aspects: the decision-making and the strategy
elaboration. The importance of a competitive intelligence system is more evident in
economic sectors that look for more efficiency, as, for example, those linked to the
agribusiness, which participation in the Brazilian GPD (Gross Domestic Product)
reaches at one third of this macroeconomic index. Thereby, the execution of this
research work was proposed and its objective was the conception of a system of
competitive intelligence for an organization of the sector of raw materials and
production goods from the agribusiness complex. Aiming this objective, the research
was developed in two bases. The first one was the bibliographical revision, about the
competitive intelligence. In this revision was studied several models of competitive
intelligence, their components and some forms of implantation. The second base of the
research was the research-action method that had guided the conception of the adapted
system for the organization studied. With the confirmation of the suggested hypothesis,
and by reaching the aimed result, it was successfully conceived a adapted system of
competitive intelligence for an organization of the sector of raw materials and
production goods from the agribusiness complex. The conceived system had gathered
some hybrid elements from several authors. This had allowed the definition of structural
elements and also the establishment of foundations and implementation steps of the
system.