Diálogos entre moda e cultura : um olhar bakhtiniano para as narrativas do estilista Ronaldo Fraga

Abstract

This research project seeks to provide a dialogic analysis of Ronaldo Fraga’s utterances, with special attention to the ones produced during two of his collections, O Turista Aprendiz, summer 2010/2011, and Turista Aprendiz na Terra do Grão Pará, summer 2012/2013. By doing this, the objective is to demonstrate how his words are permeated and constituted by other people’s words, for example the ones by Mario de Andrade.Consequently, Ronaldo Fraga’s utterances are biased and reflect the writer’s discourse, as the modernist and his ethnographic journey, presented in the book O Turista Aprendiz, are constant inspirations to the project of the designer, who has the Brazilian culture as the main point of his fashion production. By having the Bakhtinian theoretical and methodological premises as the framework of the project, we want to perceive how this otherness constitutes the designer’s ethical-aesthetic act and how his responsible act provides the change of considering fashion as also inserted in the cultural discussions, beyond the folkloric outfits. In order to achieve our objectives, we will compare texts, taking into account two specific fashion shows by Ronaldo Fraga in comparison to Mario de Andrade’s book O Turista Aprendiz. We will use in our analyses the concepts of dialogism, ideology, otherness and carnivalization. From this interaction, we will look for the meaning of culture.We also use as a basis the book Caderno de roupas, memórias e croquis, published by the designer. In this book, he gathered some elements of his creative process from some of his collections and parts of interviews and lectures. We intend to offer to this research area a dialogic reflection on the relationships between fashion and culture, amplifying the comprehension and the engagement of the linguistic studies from this perspective.