Embalagens padronizadas ou customizadas? Uma análise do desenvolvimento de caixas de papelão para uma cadeia de suprimentos com alta variedade de produtos

Abstract

The study addresses the development of cardboard boxes as secondary packaging in industries with a high variety of products, considering their consequences in the supply chain. In particular, it is evaluated how the design characteristics of cardboard packaging influence different actors involved in the production, transport and handling of the product. In industries with a high variety of products, secondary packaging can be standardized or customized according to the product's characteristics. Through a case study, the two options are analyzed by specialists in the field of packaging research and development, according to a system structured in five areas of interaction, namely: logistics, marketing, production, product development and the environment. The research revealed how the development of a customized box brings a more advantageous result for the company and its supply chain, as protection for the product in its marketing strategy and transport. The standardized box is competitive only when there isn’t variation in weight and shape in the products of an industry. Thus, it is believed that the research brings contributions to the productive sector, to academia and to society, by recognizing that the packaging design goes beyond the primary function of protecting the product in the areas of interaction considered