Análise da gestão do processo de personalização de imóveis considerando os princípios da construção enxuta

Abstract

The builders are looking to adopt measures to remain profitable due to increasing market competition. These measures involve not only the improvement of the production process, as well as meeting the needs and requirements of customers. The customization has been used to adapt the residential property to customer needs, thus improving the performance of the built environment and the value of the product. One of the reasons why the implementation of personalization on the world stage was increased socioeconomic pattern of the population which is now able to meet individualized expectations, being stimulated also by the tendency to customize, present in other sectors of the economy. However due to lack of planning and an effective system of communication and information management aimed at adoption of customization, there are delays and rework for the completion of construction stages. Lean Construction emerges as a methodology of workflows that aims to reduce non-value added activities. This study aimed to determine what types of customization are offered, which principles of the Lean Construction are applied and the information flow in building companies of residential buildings that offer customization to customers. As research methodology were conducted four case studies with the use of questionnaires and interviews that allowed the observation of the types of customization offered by the companies studied and the principles of Lean Construction that are being applied. Similarly, it was possible to answer the research question of how the internal processes of these companies that offer customization of residential properties are organized, outlining flowcharts of each company, that show the communication between the involved, from the sale of the property to the client to the delivery of materials required for execution of the work and customizations, and propose a template flowchart.