Comunicação no setor sucroenergético: benefícios sociais, econômicos e ambientais

Abstract

Considering the relevance of the sugar-energy sector and its sustainable development, the present work has as main objective to analyze the social, environmental and economic benefits of the sector, in order to present proposals for improvement in communication to improve the appreciation of society in the face of the sugar-energy agribusiness. As a secondary objective, the present work intends to open doors to improve the sector's communication, highlighting the benefits of the sugarcane market analyzed in the literature. For this, a literature review was carried out, using articles and publications that deal with the subject, as a way of analyzing all the parameters of sustainability as well as some advertisements published in the sugarcane sector. From this, some obstacles in communication were identified and proposals for improvement were created to increase the receptivity of the population towards the sugar-energy agribusiness. The results presented are not entirely conclusive, but they open the door to a critical view of the advertisements currently aired and for an improvement in the communication of the agro.