@nikolasferreiradm e o uso do Tiktok como ferramenta de comunicação política: os contornos de uma estratégia

Abstract

The present work aims to analyze the videos published by Nikolas Ferreira during the year 2022 on his account @nikolasferreiradm on TikTok, aiming to investigate three factors: the potential of TikTok as a political communication tool, the main arguments and devices of semiotic construction that are part of Nikolas’ communication Ferreira, and the construction of the figure of Nikolas Ferreira as a phenomenon of the new right Brazilian. To this end, Content Analysis was used as a method, enabling a qualitative study with greater depth of the data collected. Analysis results suggest communication based mainly on attacks on opponents concomitantly with a construction of oneself through differentiation from the ‘other’. Furthermore, it is notable the intense relationship between customs, religion and politics and also the promotion of controversies as an element that generates popularity.