Planejamento estratégico: estudo de caso em uma pequena empresa de serviços elétricos industriais

Abstract

Strategic planning is widely approached by educational and business support institutions, however, its implementation is generally observed in large corporations, intermediated by consultants specializing in the subject. Due to the challenging demands of everyday life it is unusual to have expectations or anticipations about business in small companies because everything is so spontaneous. The strategy is not always defined, and it develops according to the initial intention of the CEO, without due assessment. Thus, strategic planning often ends up being utopian. Given the scarcity of time, insufficient training for management, financial limitations, these small companies end up surviving, “putting out fires”. The aims of this undergraduate thesis is to develop an organizational diagnosis in the company Test Service, specialized in industrial electrical services. The methodological procedure for carrying out the diagnosis was based on Oliveira (2015), whose steps are strategic diagnosis, company mission, prescriptive and quantitative instruments, control and evaluation. The data collection instruments were interview and questionnaire, which resulted in SWOT matrices. Though theses matrices, it was possible to identify situations that must be maintained and reinforced by the company, while others must be developed and implemented.