Redes sociais e recursos em empresas de base tecnológica : o caso das empresas da incubadora Softnet

Abstract

Companies incubators can be considered the center of a relationship network comprised by companies, government agencies, universities and research centers. The support offered to incubated companies was designed to accelerate the implementation of new organizations and make them competitive in the market. Therefore, companies networks inserted in these environments favor the exchange of information and cooperation for use of these resources to the development of new products, thus supporting innovation and business competitiveness. Considering that, the aim of this study was to investigate the social networks and resources of Softnet incubator and their incubated software companies, analyzing the networks, regarding its structure, nodes, connections and flows, and identifing shared resources between companies belonging to Softnet. For this, we interviewed the managers of Softnet incubator and Cubo TI, Onion and NeoInfinito interprises. Our results demonstrated the close relationship between available resources and cooperated social networks, since most available resources drives companies to seek the creation of networks, leading to the perception that cooperation provides benefits that would hardly be achieved in isolation and contributed to the understanding of the organizational environment in which incubated technology-based companies operate and Softnet incubator.