Acertando os ponteiros: o ofício do relojoeiro na contemporaneidade paulistana

Abstract

The research objective analyzes the reconfiguration of watchrepair´s craft in the contemporaneity of São Paulo city, understanding to what extend the craft, with its notion of time, persists and resignifies itself. We consider that the watchrepair´s craft, despite suffering a sharp decline in modernity, reconfigures in the current context marked by digitalization of time. One of the hypotheses that we present for the reconfiguration of craft consists in the adaptation of watchrepairs to the transformations perfomed by the economic rationalization of the Third Industrial Revolution. A bibliographic survey was realized, considering the categories of craft, professions and time, which dialogue with the research problem. Furthermore, semistructured interviews were made with watchrepairs of São Paulo city, in order to understand how they reflect about your trajectory in the craft and what strategies they adopt to exercise it today. We observed that the decline of the craft that occurred during informational capitalism, generated others watchrepairs profiles and other work relationships in contemporaneity times. Apart from, we note that if the current flexible world is challeging the watchrepair occupation with their labor relations and digital technology, the watchrepair´s clients network and the collective and individual strategies in the virtual environment have been important for the reproduction of the craft in the contemporaneity.