Empreendedorismo durante a pandemia do Covid-19: relato de experiência de um e-commerce de donuts

Abstract

The Covid-19 pandemic brought unprecedented challenges to the business sector, driving the digitalization and growth of online businesses, especially in sectors related to domestic consumption. This study investigates the experience of a donut e-commerce business that achieved great success during this period, analyzing the strategies adopted to adapt to the new scenario and the factors that contributed to the expansion of the venture. The research covers the company's emergence and rapid growth, as well as the challenges it faced, including the impact of the operation's closure, and was conducted based on an experience report written by the founder herself. The e-commerce started informally and, with limited resources, faced difficulties related to the lack of strategic planning, logistics structure, and business formalization, which ended up limiting its expansion. Over time, however, the business overcame these obstacles and reached a sales volume of more than 500 units per week, with high demand during special dates. The team grew to up to six people, and the business also began to operate at social and corporate events. The study reflects on the impact of informality and the lack of planning, showing how these factors affected the growth and success of the business. The conclusions indicate that with a more structured plan and business formalization, the success could have been even greater, highlighting the importance of quickly adapting to changes and ensuring efficient management during times of crisis.