Prioridades competitivas e inovação organizacional: um estudo de caso integrado na cadeia automotiva

Abstract

This research aimed to evaluate the strategic influence throughout the automotive supply chain, and study how such influence encourages organizational innovations. For this work was carried out a qualitative research through an integrated case study in the automotive segment of companies with business relationships with each other, so that were evaluated: one automaker three tiers and three second-tier suppliers. The results show that there is a strategic alignment between the automaker, systems suppliers and second-tier suppliers, demonstrating a high degree of strategic influence of customers in its suppliers. It was identified that systems suppliers with a greater degree of independence along the automotive supply chain are influenced by lower intensity of automakers than suppliers with greater degree of dependence. Finally, it was found that organizational innovations implemented in second-tier suppliers occur, mostly in response to pressure from customers