A narrativa web como espaço de encontros entre mídias, cultura e sociedade

Abstract

In this dissertation we propose the study of the many associations conducted by the YouTube channel named Porta dos Fundos while it articulates various media formats and promotes the hybridization between serialized narrative and Brazilian traditional television humoristic shows with the intention of creating new practices, experiences and meanings of consumption, focusing on the web as its main media. Since the narrative ways proposed by Porta dos Fundos are part of an established social, cultural and political ecosystem, this research aims to investigate how that narrative acts together with this ecosystem by means of the thematic behind the sketches. To achieve this objective, we analyze the elements composing: I) the media used to exhibit the narrative (Internet); II) the aesthetics and structural components of the television makeup used while making audiovisual products to the Internet; III) the relationship between those texts and the contemporary context. Therefore, we understand Porta dos Fundos as an audiovisual piece immersed in the spirit of its time, with this research seeking to single out the many clues provided by its text that can help to grasp the social and historical environment that coexists with the narrative.