A dinâmica de trabalho em ambientes de coworking: estudo multicaso em empresas do município de São Paulo

Abstract

Coworkings are characterized by being flexible, innovative, collaborative and low-cost workspaces, attracting mostly startups, freelancers and entrepreneurs. This environment is made up of professionals from the most diverse areas of knowledge, thus favoring social interaction and building networks in this space. The objective of this study is to analyze the work dynamics present in coworking environments, that is, to analyze the way workers perform their tasks outside a controlled environment with established culture. The research method adopted was the multiple cases study, in which six coworkers from six different coworkings, located in the city of São Paulo (Brazil), were selected to apply the interviews. During the interviews, the high rate of networking and social interaction present in the coworkings was proven, being considered central characteristics of these spaces. The environment of the coworkings was highlighted as a positive differential and motivating element. The collaboration, the large number of events and the low cost were also cited as advantages of these spaces. Regarding the most used services, the reservation of the meeting rooms was at the top; and among the disadvantages, noise, privacy issues and lack of security in relation to theft were mentioned. We could notice that the idea that these workspaces are synonymous with a lack of professionalism has been demystified, even more with the advance of the COVID-19 pandemic which, in a way, ended up normalizing the remote work. The number of coworkings has been increasing in São Paulo in past few years and it is believed that this growth may generate, in the medium term, a reformulation in the economic logic of the city, making it more decentralized.