Modelo de negócios para um serviço de educação musical digital

Abstract

This paper has build a proposition of a Business Model Canvas to a music education service, through a case study involving the observation of companies of digital music education and interviews with music teachers from Sorocaba - SP which are currently on the transition from presencial class to digital classes. The digital transformation and the coronavirus pandemic caused the necessity of this transition, and this Business Model proposition captured some relevant points to make a digital music education service, like quality, diversification and personalization