Em pauta, as eleições: análise da cobertura eleitoral da FSP e OESP nas eleições de 2002 em São Paulo

Abstract

The present dissertation made a study of case about media s covering over the paulista s government elections of 2002. Therefore, we made use of the newspapers Folha de S. Paulo and O Estado de S. Paulo in two specific dimensions of bibliographical analysis: 1) the impact of medias on political representation and electoral debate; and 2) the centrality of mass media in the contemporary democratic societies. The central analytical presuppositions used here in order to understand the degree of neutrality, the independence of those medias and its covering strategies, were the conceptions of frame and agenda-setting function, which admit the unintentional power of the mass communication agents in their work of presentation and qualification of subjects that people will transform as public debate s object for a certain period of time. After the analysis of the data collected during the four months that had preceded the elections, it was observed that those pointed out that both periodicals: a) carry different standards of communicating the news; b) display all competitive candidates equally; c) develop an electoral thematic universe which transpass the dispute limits; d) give limits range of news and tend not to interpret those when the subject is approached.