O processo de logística reversa em diferentes percepções e sua importância

Abstract

As a result of the increase in society's concern for the environment, linked to the implementation of environmental legislation that seeks to reduce the impact generated by the waste produced, public policies are being developed sharing responsibility for the life cycle of products, making it the responsibility not only of the government, but also of its producers and consumers. Reverse Logistics, characterized by a set of actions, procedures and means, aimed at enabling the collection and return of solid waste to the business sector, operates in activities that include the reduction, movement and disposal of products and packaging, inserting them in other production cycles, or giving them an environmentally adequate final destination, through after-sales or post-consumer logistics systems. The implementation of Reverse Logistics has become increasingly present in the business sector when it comes to environmental sustainability and adding value to the product. In this way, the accomplishment of this study aims to carry out a historical and conceptual description of the participation of Reverse Logistics, from a literature review, highlighting the influence and importance of the same in the business sector, as well as society and the environment. Next, laws that characterize and regulate Reverse Logistics were presented, focusing on the National Solid Waste Policy. Subsequently, its presence in the business sector was analyzed through a case study. The results obtained through the study indicate the efficiency of the implementation of the Reverse Logistics system, through the return of the company's product packaging, where more than 30.000 bottles of a single brand were collected in three years, in addition to changing customers' perception of the brand, through the dissemination and incentive of the packaging return campaign.