A importância dos sistemas de informação para novos modelos de negócios e manutenção das vantagens competitivas em empresas relacionadas ao food service

Abstract

In the last years, digital transformation have evolved significantly, especially with the advent of the pandemic caused by Covid-19. Therefore, companies had to adapt to technological solutions and adhere to different types of information systems to guarantee their space in the market. For these reasons, the present study seeks to understand how technologies and information systems can support food service businesses in Brazil, verifying the challenges and opportunities for maintaining competitive advantages in this sector. Furthermore, we also seek to understand how companies that offer these technological solutions are able to support the needs of restaurants and contribute to their success. For this purpose, the qualitative research approach and the multiple case study method were used. Data were collected through document analysis and interviews with food service companies. Data analysis allowed us to verify that the use of technological solutions in the food service sector corroborates the agility of the processes and reduction of errors generated in the capture of orders. The found results showed that the adoption of information systems in the food service sector contributes to operational excellence and reduction of operating costs; closer relationship with customers; better decision making and, ultimately, for competitive advantage. This research brings theoretical and practical contributions, by adding evidence to the literature and knowledge for business managers.