A importância da acessibilidade em campanhas de saúde para a inclusão de pessoas surdas

Abstract

This study addresses the importance of accessibility in health campaigns aimed at the deaf community, highlighting the need to overcome challenges to ensure full social inclusion. Although legislation has advanced, there are still obstacles to ensuring the inclusion of Brazilian Sign Language (Libras) in these contexts. The main objective of the research was to evaluate the accessibility of health campaign videos on the official YouTube channel of the Government of the State of São Paulo, between February 2022 and February 2023. During the analysis, 21 videos related to the theme "health" were found during this period. The evaluation took into account the presence of a Libras interpreter or Libras window, the provision of subtitles, and the use of images and visual resources. The results showed that, in some cases, resources were adopted to make the content accessible, such as interpreters, Libras windows, plain language, and complementary images. The analyses indicate that the inclusion of interpreters or Libras windows, combined with the use of visual resources and more accessible language, is essential to ensure the effective inclusion of the deaf community. Despite the progress, it is still necessary to pressure the government to improve accessibility in health campaigns, ensuring equal access to information and health care for all.