Mídia e beleza negra: a mulher negra em propagandas televisivas de produtos de higiene e beleza
Abstract
This research addresses the representation of black women in television advertisements
of hygiene and beauty products in Brazil in the early 2000s. The analysis sought to
investigate the historical and sociological context of the emergence of Rexona Ebony,
Vasenol (for "dark and black skin") and Seda for curly hair "chemically treated" and its
advertisements. Given that they are products belonging to the multinational Unilever and
that already existed in other versions, the dissertation sought to analyze which political
and social factors influenced the market choice of brands in launching variations aimed
at the black skin public at this specific moment, as well as to analyze how this
phenomenon dialogues with the concept of black beauty; and how the media
representation elaborated by these brands impacts the self-image of their consumers.
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