Booktubers e a ostentação virtual de suas bibliotecas: uma análise discursiva do orgulho de ser leitor
Abstract
In this TCC, we are dedicated to the analysis of certain current practices, specifically to internet users, known as booktubers, who record on video, on their YouTube channels, their reading habits and opinions about books. Among the long practices, one of them consists of a tour of sample books through their personal libraries, to which they present their books, explain how they are organized, how programs for these readings, how they acquire these titles, which are their favorites, as well as other books, like yours, decorate their symbols of reading culture and communities. This practice is known among them as bookshelf tour. It interests us as an object of analysis insofar as it indicates discourses about reading in vogue among us and represents the updating, in practices, of discourses. The apprehension of these discourses and the description of their functioning is the common object/objective of the research carried out at LIRE – Laboratory of Reading Studies (CNPq-UFSCar), coordinated by Profa Luzmara Curcino. Under her guidance, and in accordance with the research project she is currently conducting, entitled “Proud readers, ashamed readers: emotions in reading discourses”, our main objective is to reflect on the forms of expression of “pride” that make up the discourses on reading, as manifested in these videos presenting the personal libraries of booktubers. These tours through the shelves with printed books are related to historical practices, such as literary collecting, and update, through the digital media available today, certain practices marked by the “pride” of the reader condition, through self-representation as someone who reads a lot and always, that they have many books, printed and fictional above all, and that they feel sufficiently authorized to talk about the plot of these books, issue evaluative opinions about the works and their authors, express themselves about the practice of reading and recommend it to their followers. In these self-representations, a series of consensual, socioculturally validated, long-standing discourses about this practice are mobilized. Our data collection and analysis sought to describe certain discursive forms of updating this “pride” in relation to reading. To this end, our analysis was theoretically and methodologically supported by principles of Discourse Analysis and Cultural History of Reading, as well as studies carried out by LIRE researchers on the profile of Brazilian readers, especially in their recent research, in which they address the emotions related to discourses about reading.
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