Browsing Teses e dissertações by Subject "Publicidade"
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A [de]formação da infância na sociedade de consumo : o merchandising na telenovela Carrossel do SBT
(Universidade Federal de São Carlos, UFSCar, Programa de Pós-Graduação em Educação - PPGE, Câmpus São Carlos, 26/02/2016)Advertising aimed at children has become increasingly present in their everyday life. Already in early childhood, boys and girls are bombarded every day by advertisements that intend to seduce them to consume many types ...