Gestão de suprimentos: estudos de caso em empresas montadoras do setor automotivo brasileiro.
Baratella, Tiago Piccarelli
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The importance of supply management for the automotive assemblers is justified by the contribution to the success of their business strategies, since more efficient supply operations would guarantee the profitability of these companies. Such operations are based in the supply of parts and components with the wanted quality, in the requested amount, in the stipulated period and at competitive costs. This work intended to study the way as two assemblers of Brazilian automotive industry are managing their respective supply bases, identifying the peculiar characteristics of supply management strategies and the way as these companies coordinate the relationships with their suppliers and influence the actions taken by them. For this, firstly a bibliographical research was accomplished to base the elaboration of a theoretical reference to developing a knowledge both of the theme and of the studied industry, besides establishing a conceptual structure used in the field research, which was composed by exploratory and qualitative case studies, accomplished in each analyzed company. After the description of the individual case studies, the obtained results were crossed and compared in order to identify similarities and differences among the companies. It was verified that the eastern assembler studied is more involved with the supply management activities in comparison with the western assembler, consolidated in Brazilian automobile industry. This perception results of its largest influence and participation about the operations of its suppliers, direct or indirect, by assuming the control of acquisition activities in the supply chain and to worry with their profitability. The western assembler, however, just maintain a larger involvement with its direct suppliers, besides not developing politics able to guarantee their operational profitability.