Efeitos da substituição da coleta em latões pela coleta a granel na estrutura de captação do leite.
Abstract
The deregulation and trade liberalization in the begin of the 1990 s created the need of
competitive strategies in the domestic dairy industry, notably in Mercosul. The new
environment imposed a number of changes in this sector, as far as producers and
industries are concerned. This dissertation aims to evaluate the result of one of these
changes that were implemented in order to gain competitive advantage, by way of
quality differentiation or cost savings in logistics. It is a case study about the bulk
collection of refrigerated milk at Nestlé Brasil Ltda, which is a very representative firm
of the dairy industry and where, until 1995, milk was collected in gallons. This process
could be implemented with the introduction of cooling equipments in farms, in a
partnership between the industry and producers, and also by the improvement of the
industry vehicles used for milk transportation. These investments have produced a
number of logistic changes that had a huge impact in the group of suppliers and the
whole process of milk purchasing and collection. In this context, this dissertation offers
an analysis, from the point of view of supply chain management, focusing on the chain
efficiency, and of the New Institutional Economics, focusing on transaction costs.