A palavra como concretude do espírito de uma época : o nascer-já-caminhando das ideologias da competitividade e a agricultura globalizada
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Today, there are fabulous discourses, which try to monologize the forms of economic, political and social organization in planetary level, and which present the Globalization as a homogeneous process, fruit of the “natural” course of human history, in their different stages of development. In this context, the discourse of competitiveness as a form of exercise of the universal gain, engine of the current globalization, constitutes a powerful vehicle of global hegemonic ideological production – via discourses of global agents, materializing the neoliberal competitive spirit and shaping the way we see the world and its relations in a globalized age. The repetition of discursive patterns which constitute themselves as hegemonic, constituting discourses of different spheres of human activity, has been studied here based on the thinking of Mikhail Bakhtin and his Circle, especially in regard to semioticideological materiality in relations between infrastructure and superstructures and to the dialogical and responsive feature of language. Thus, I analyze the repetition of discursive patterns by the global hegemonic agents constituting the ideology of neoliberal competitiveness, which borns-already-walking and reachs, in the word concreteness, the discourses of many spheres of human activity. I take, for this, official discourses from the Brazilian agricultural sphere and discourses from de competitive regions of agribusiness to, in them, listen to the voices of the neoliberal competitive hegemony in the globalized Brazilian agriculture. However, studying the discourses of disagreement with this hegemony, it is possible to understand that the process of hegemonization and monologization presents itself only as an attempt, since where is the discourse of the single thought right there are the plural voices and the contradictions. The comprehension of the global competitiveness spirit, in the word concreteness, occurs, therefore, in the relation of this dominant spirit with the words and acts of resistance and rupture to break the global hegemonic order.