Crowdfunding no Brasil : um estudo sobre a plataforma Catarse

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Date
2016-07-14Author
Aguiar, Carlos Eduardo Magalhães Vieira de
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At the end of the twentieth century and early twenty-first century, with the advent of
digital technologies, the proliferation of the Internet and the cheapening of
audiovisual equipment, new options have emerged to produce, distribute and show
films. Among these options, highlight the practice of crowdfunding, one of
crowdsourcing models, as an alternative possibility of national film funding.
Nevertheless crowdfunding still a recent practice and little known in the country, with
many platforms being launched and also closed, and the vast majority of funded
projects are especially concentrated in the southeast region. This thesis sought to
discuss this scenario, taking as its starting point the authors Jeff Howe and Henry
Jenkins, and also Brazilian academic research on crowdfunding published until
August 2015. The study subjects were the online community Crowdfunding BR and
Brazilian platform of crowdfunding Catarse, focusing on projects of this platform in
the category named Film and Video. The result indicates datas able to expand the
reader's understanding and stimulate critical view of this practice, based on the
presentation of its origins, organization mode, propagation around the world and it
insertion in Brazil, making possible the understanding of the current context and the
potential not yet explored of crowdfunding in the country.