Continuidades e descontinuidades em representações do leitor infantil: uma análise de projeções discursivas do leitor da Folhinha de 1963 aos dias atuais
Abstract
Summary: In this paper, we analyze some writing practices adopted by Folhinha
supplement linked to the newspaper Folha de S. Paulo since its launch, on September
8th, 1963, to the present day, seeking to raise certain representations of their children's
readers, entered and manifested in the published texts (analyzing its themes, its formal
composition on the page, its articulation with images, their lexical and syntactic
selection etc. ). For this survey and analysis of discursive representations of the reader,
we mobilize the theoretical and methodological assumptions of the French guidance
Discourse Analysis, as well as some principles developed by the Cultural History of
Reading. Considering that the publication has children as target audience and the fact
that has been published since its creation regularly with weekly publication, the corpus
selection was the choice of examples concerning the theme "Children's day", so that we
could select the publications that made direct reference or indirectly to that date,
celebrated in Brazil on October 12th and present throughout all these years supplement
the publication. In our analysis of the corpus, we seek to trace the continuities and
discontinuities adopted as the writing techniques and on the selection and approach to
issues, in order to identify any traces about the profile of this Bantam player. Among the
writing strategies that are analyzed forms of subjective projection and simulation of
dialogue with readers and thematic orientation of some specimens with a view to
building a patriotic reader, the nation's symbol of the future, and consumers.