A construção da subjetividade nacional no movimento "o melhor do Brasil é o brasileiro"
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What does it means to claim to be brazilian? How nationalist campaigns promoted by the State may affect the subject? To answer these questions and to take off from the evidence principles as of the nation and to problematize the construction of the subject of the nationality, we developed the present work. Based on the discoursive theory derived from Michel Pêcheux and Michel Foucault, this research intends to understand how is materialized the control of the national subjectivity, observing the discoursive event where is constructed the publicity movement called: The best of the Brazil is the brazilian , produced in 2004, under the current president administration. Concepts formulated in the scope of the french Discourse Analysis, as discoursive event and memory guide the analysis about the verbal materiality of the texts that integrate the referred movement, and the results reveal the existence and the functioning of one kind of power the governability , described by Foucault (2004) that happens to the subjects, standardizing a certain way of being, identified to the brazilian nation. We noticed that there is in the official publicity pro- brazilian auto esteem the construction of one national subject produced in the patterns of the democratic nation profile, that the globalized capitalism proposes. This deals with the production of a brazilian subject identified to one nation, which singularity resides in the congregation of globalized traces.